Digital Retail Experience

Description

Just in time for its 60th anniversary, the Silhouette Group is ushering in a new era and inviting customers to immerse themselves in the fascinating and inspiring world of premium eyewear. Spread across two floors, visitors can explore the unique store, experience the eyewear firsthand, and try it on themselves. For the first time, the family-owned company is showcasing all three eyewear brands – Silhouette, evil eye, and NEUBAU – together under one roof.

With the HOUSE OF SILHOUETTE, the Silhouette Group is creating an unforgettable premium customer journey designed to captivate its audience.